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There is no shortage of information on setting up your configuration, so this article mostly ignores that. You should really go through each item, one by one, and decide what you want. This is just a checklist of places you should MAKE SURE are properly configured, so you don’t get embarrassed:

• System
  • Permissions: Make sure that you have users set up for anybody that should be allowed to access the admin area.
  • Config
    • General→Store Information: This information is used in some subtle places, like emails.
    • Web→Url Options→Redirect to Base URL if requested URL doesn’t match it: This is a new option in 1.4, and it makes very little sense. It causes otherwise functional URLs to inexplicably redirect to the home page, usually because the “www-ness” didn’t match your configuration. Set this to “No”.
    • Web→Secure→Base URL: Make absolutely certain that you are using HTTPS before you make your site publicly available. You will need an SSL certificate for this. Talk to your web guy if you need help with that.
    • General→Design: Everything in the HTML Head, Header, and Footer sections.
      • Make sure that “Display demo store notice” is set to “No”
    • General→Store Email Addresses
      • Ensure that the emails are set for General, Sales, and Customer.
      • Make sure that the email addresses exist, and can receive emails.
    • General→Contacts: You will likely want to disable the Contact Us page, unless the store is your entire site. If you don’t disable it, make sure the email address works.
    • Customer→Customer Configuration→Create New Account Options: Make sure that the default email domain is set to your domain.
    • Sales→Sales→Invoice and Packing Slip Design: Make sure you have YOUR address in there.
    • Sales→Tax: Check everything to make sure it is right for your country.
    • Sales→Shipping Settings→Origin: Make sure this uses YOUR location
    • Sales→Shipping Methods: Make sure you set up a method, and have it properly configured. The default (flat rate) might work for some people, but if you take that route, you probably want to change the amount to something more business like (for example, $6.95.)
      • If you changed shipping methods, test it to make sure everything works as expected.
    • Sales→Google API: It is most likely that you want to enable Google Analytics. If you don’t know what this is, Google it, use it, love it.
    • Sales→Payment Methods: Make sure you select something other than the default, and configure it. You will most likely need to get one of the modules from Magento Connect.
      • Make sure your payment method is properly tested by running at least 1 test transaction.
      • After testing, make sure that your payment method is NOT in debug mode. Some (most?) processing modules will drop the payment if it is in debug or test mode.
  • more details :
    • http://www.magentocommerce.com/wiki/3_-_store_setup_and_management/so_you_want_a_real_store_and_not_a_demo